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Realist®

Comprehensive property reports and market intelligence

Overview

Property data that market experts trust

Realist by Cotality is an enterprise-grade property intelligence designed to help agents research properties, identify opportunities, and create stronger presentations. With an updated, intuitive interface, Realist combines Cotality's nationwide public records, tax data, and automated valuation models (AVMs) with AI-powered analytics to research properties, prospect for sellers, and present client-ready market insights and help real estate agents prepare for client conversations, build trust, and win more listings.

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Win more appointments & build client trust

Position yourself as the local expert. Take advantage of the comprehensive comparables, detailed map layers, market trends, premium property reports, hazard risk data, and AI-powered insights to confidently answer client questions to help them make informed decisions.

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Discover new seller opportunities

Identify potential sellers in your market using advanced farming tools, mailing labels, and predictive analytics using professional-grade property data to compare neighborhoods by ownership and occupancy; mortgage age and balance; local market activity and competition; and likelihood-to-sell scores.

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Access comprehensive property records

Use professional-grade property intelligence to quickly research properties and listings. Dive into granular insights for individual listing with Cotality-backed property data on assessment and tax history, property characteristics, off-MLS comps, sales records, owner transfer history, automated valuation models, and much more.

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Optimized and automated agent workflows

Streamline listing creation with the MLS auto-population sync and enrich listing fields from Realist data. Instantly generate professional, branded property reports and confidently speak with expertise about your markets using at-a-glance insights like days on market, active listings, and sales price to list price ratios.

Use cases

What you can accomplish with Realist

Deep dive into any property or neighborhood

  • Conduct an advanced property search to locate on- and off-market listings
  • Review comprehensive tax records, mortgage history, and ownership details
  • Assess property-level hazard risk data, including flood and wildfire risks, to guide clients
  • Analyze local neighborhood data, demographic trends, and neighborhood characteristics

Build your pipeline with precision

  • Use advanced farming tools to isolate properties with a high likelihood-to-sell score
  • Generate targeted mailing labels and custom data exports to reach potential sellers
  • Analyze color-coded parcel maps and local market data to map out your territory
  • Grow your client base with upcoming integrated lead capture capabilities

Create professional property reports

  • Generate comprehensive, agent-branded realist reports instantly for listings or buyers
  • Utilize Property Insights powered by AI to summarize complex property and tax details
  • Offer premium reports, including detailed building permits and neighborhood forecasts
  • Deliver shareable digital reports and monitor client engagement with shared analytics
Features

Professional-grade property intelligence

Amplify your lead generation and win the next transaction with unmatched insights, trends, and analytics that position you as the local market expert.

A real estate analysis tool interface displaying property data and community insights.

Access property insights dashboard

View essential stats, local market trends, insights and advanced analytics in Realist’s consolidated, easy-to-read dashboard. Stay up-to-date with essential stats, market temperature fluctuations, advanced analytics, and industry insights – all with just a few clicks. This powerful feature provides agents with critical insights so they can excel at being the market advisor who brings their clients the information needed to make more-informed decisions faster.

Assess property-level hazard risk data

Identify flood, wildfire, and seismic risks with premium hazard and risk reports to help guide your clients’ decision-making when it comes to property selection and insurance coverage. These reports are powered by the same analytics used by Cotality clients in the mortgage, insurance, and underwriting industries. *Reports can be purchased on-demand within the Realist platform.

Leverage premium map layers

Identify and isolate property attributes using 11 color-coded map layers, then further narrow your search using more than 100 different tax and listing criteria. Map layers include: Building Type, County Land Use, Home Equity, Last Sale Price, Mortgage Age, Mortgage Rate, Owner Occupied, Ownership, Time, Property Value, Rent Score, and Sell Score.

Generate branded premium reports

Buying and selling a home is a complex decision. Realist helps make things simple with objective, data-driven insights into market activity, individual properties, and neighborhoods. Realist reports present vast, complex archives of professional-grade property and market information as easy-to-read, client-friendly reports that help your clients make informed decisions with confidence.

A real estate analysis tool interface displaying property data and community insights.

Access property insights dashboard

View essential stats, local market trends, insights and advanced analytics in Realist’s consolidated, easy-to-read dashboard. Stay up-to-date with essential stats, market temperature fluctuations, advanced analytics, and industry insights – all with just a few clicks. This powerful feature provides agents with critical insights so they can excel at being the market advisor who brings their clients the information needed to make more-informed decisions faster.

Assess property-level hazard risk data

Identify flood, wildfire, and seismic risks with premium hazard and risk reports to help guide your clients’ decision-making when it comes to property selection and insurance coverage. These reports are powered by the same analytics used by Cotality clients in the mortgage, insurance, and underwriting industries. *Reports can be purchased on-demand within the Realist platform.

Leverage premium map layers

Identify and isolate property attributes using 11 color-coded map layers, then further narrow your search using more than 100 different tax and listing criteria. Map layers include: Building Type, County Land Use, Home Equity, Last Sale Price, Mortgage Age, Mortgage Rate, Owner Occupied, Ownership, Time, Property Value, Rent Score, and Sell Score.

Generate branded premium reports

Buying and selling a home is a complex decision. Realist helps make things simple with objective, data-driven insights into market activity, individual properties, and neighborhoods. Realist reports present vast, complex archives of professional-grade property and market information as easy-to-read, client-friendly reports that help your clients make informed decisions with confidence.

1.1 Million

Real estate professionals across North America rely on Realist.

99%

Coverage of U.S. property records powered by Cotality's industry-leading data.

175 Million

Building permits accessible to agents and brokers through Realist reports

Pricing
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What our customers are saying
"As a real estate agent, I’m always looking for smart tools to help me maximize my time and marketing budget. That’s why Realist is such an incredible resource! It helps me identify homeowners in specific subdivisions who have a “sell score” of 500+ so that I can send them a postcard and place an advertising hanger on their door. The ability to print labels while automatically excluding those already listed by other agents is also a plus."
Rick Martinez
Broker, Golden Crescent Realty LLC
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FAQ

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What is Realist?

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How can I get access to Realist?

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How is it different from the MLS?

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What data does it include?

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Does it use AI?

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What additional, branded reports are available?

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Can it be used for prospecting and farming?

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Where does Realist source its property data?

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What's new in Realist?

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Does Realist have training or support?

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Related Resources

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How can we help you?

Let's get this conversation started! Our team is here to provide you with more information and answer any questions you may have.

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Trying to reach us by phone?

Get in touch with our sales team at (866) 774-3282. We're here Monday to Friday from 7 a.m. to 5 p.m. CT.

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Looking for support?

Visit our dedicated support page to find support for all our products.

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