Overview
Turn data into action and ensure a competitive edge
Identify and engage with your customers before the competition. Precision Marketing leverages real-time geospatial and Cotality proprietary CLIP® data to determine a customer’s home purchase intent, letting you quickly and accurately identify the right prospects. Our proprietary solution unlocks a wealth of data and helps you turn that data into action. As a leading provider of property insights and innovative solutions, Cotality combines location and property intelligence to uncover shopper insights that go beyond foot traffic. This allows you to create comprehensive customer profiles and segments based on shopping habits, cross-shopping trends, and even whether they are in the market for a new home.
Be the first to know who is shopping
With Precision Marketing, you can identify prospects much faster. Key factors such as geography, property values, and weekly visits to open houses help you narrow your target shoppers.
Deeper insights unlock opportunities
Precision Marketing contextualizes leads with deeper insights. Time, geography, and other such factors enhance understanding of your customer — helping you transform leads into opportunities.
Get the right customers, every time
With Precision Marketing, you can identify the right customers, and engage with them based on their purchasing intent. You can also offer them the right products to facilitate their home-buying journey.
Be the first to know who is shopping
With Precision Marketing, you can identify prospects much faster. Key factors such as geography, property values, and weekly visits to open houses help you narrow your target shoppers.
Deeper insights unlock opportunities
Precision Marketing contextualizes leads with deeper insights. Time, geography, and other such factors enhance understanding of your customer — helping you transform leads into opportunities.
Get the right customers, every time
With Precision Marketing, you can identify the right customers, and engage with them based on their purchasing intent. You can also offer them the right products to facilitate their home-buying journey.
Features
Market to the right customer
Use Precision Marketing to create a detailed profile of your “ideal customer,” and ensure targeted marketing that goes beyond broad geography. You can tap into your customers based on their buying intent, and boost conversions, reduce costs, and minimize risk.
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Help lenders tap customers
Using a combination of CLIP data and location intelligence, Precision Marketing allows you to mine your databases and identify customers who are looking to refinance or considering a home equity loan for a new purchase.
Enable retailers' customer reach
Identify when customers are looking to make major home goods purchases. As a leading provider of property insights and solutions, Cotality marries location and property intelligence to uncover such shopper insights.
Identify insurance policyholders
Whether your customers are policyholders or not, Precision Marketing helps identify them. This can enhance your marketing efficiency, reduce acquisition costs, increase conversion rates, and deliver better results.
