Audiences File
Property records with key characteristic indicators
Identify properties that meet criteria for targeted campaigns and analysis
The Cotality Audiences File is a property‑level dataset with indicators that show whether a property meets specific characteristics, transaction categories, or audience criteria. This comprehensive data layout transforms millions of raw property attributes into actionable, high-conversion audience segments. Use it to segment, target, and activate property-based audiences across marketing and analytical use cases—and maximize return on ad spend (ROAS) across programmatic digital ads, social media, connected TV (CTV), and direct mail.
Key product attributes
- Property records: Address, owner name, and owner mailing address.
- Audience indicators: Yes/no flags for financial, property, investor, permit, and sustainability-related audience segments.
- Targeting attributes: Includes indicators for home equity, mortgage rates, lending propensities, property use, and home improvement opportunities.
- Marketing activation: Can be onboarded to your marketing platforms or partners to segment and activate audiences across digital and direct channels.
- AI-ready data (delivered with semantic companion files)
This is a pay-by-use product. Pricing varies by customer usage.
FAQ
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